&Collar
Performance dress shirts that don't wrinkle, stain or sweat through. I led creative on a paid social campaign that sells serious fabric tech without taking itself too seriously.
- Client
- &Collar
- Agency
- MH-1
- Role
- Creative Director
- Year
- 2026
- Discipline
- Creative Direction, Copywriting, Social
“Pit stains have no place here.”
Every headline names a real problem, from pit stains to wrinkles to the dad-joke-level unreliability of every other shirt in the closet, then lets the product solve it. Confident, a little cheeky, and always about the shirt.